About Director
Our Director
Mr. Ranjan Rathi
From selling fritters (namkeen) on the streets of Indore to building successful brands, Mr. Ranjan Rathi’s journey in marketing has been a story of innovation and growth. His marketing skills, which began with a simple yet effective strategy of offering free tastings, have evolved into a powerful business model. His unique approach and deep understanding of customer behavior were shaped early on, setting him on the path to becoming a pioneer in digital marketing.
The RDX Journey
As Peter Drucker famously said, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” Mr. Ranjan Rathi’s passion for selling and marketing was clear from the start, and his ability to adapt and learn through struggles helped solidify his success.
In 2013, Mr. Rathi founded Reliable Digital Xpert (RDX). With a deep belief in his work and vision, he started as a one-man army, gradually growing his team. By 2014, despite facing challenges such as the real estate sector downturn, Mr. Rathi’s resilience allowed him to learn and adapt. The year 2016 marked a key moment for him as he immersed himself in the world of advertisement, realizing the power of communication in shaping consumer behavior.
Mr. Rathi’s understanding of advertising as a tool for education and engagement proved to be his strength. In 2018, Mrs. Neha Rathi joined the team, bringing with her a sharp expertise in SEO, enabling RDX to unlock new opportunities in digital marketing. Together, they began working with clients in the medical sector, bringing noticeable improvements in their online visibility.
During the COVID-19 pandemic in 2020-2021, RDX directly supported healthcare providers with effective digital marketing strategies, helping them reach their audience with accurate information. This period also highlighted the essential shift towards digital marketing, as traditional media like newspapers and radio lost their dominance. With the rise of the digital market, RDX’s ability to deliver quick results through targeted lead generation campaigns set them apart from competitors.
The evolution from traditional print marketing to digital channels like email, SMS, blogs, and websites allowed brands to communicate more effectively with consumers. RDX capitalized on this transition by focusing on integrated marketing strategies, ensuring consistency across all media.
With the addition of Neha Rathi’s SEO expertise, RDX was able to ensure that every client’s website remained a top priority, helping them thrive in a competitive market. Today, RDX is recognized as a leader in digital marketing, offering data-driven integrated marketing strategies that combine both online and offline channels for maximum impact.
